halo_identity.fig
Properties
Halo Oat Identity
A soft, sunny identity for a small oat-milk brand that wanted to feel like a slow morning.
Client
Halo Oat Co.
Year
2026
Role
Brand identity, packaging
Tools
Figma, Illustrator, After Effects
Length
12 files
The brief
Halo Oat had a great product and a forgettable label. They wanted something warm enough to stand out on a crowded fridge shelf, without shouting.
What I made
A rounded wordmark, a palette built from three shades of morning light, and a stacked-circle symbol that doubles as a loading animation on their site.
The packaging system scales from a 250 ml carton to a café dispenser using one simple grid.